How does google trends work

You can also use Google Trends to help you determine the best time to create Google Shopping ads. Between February and June, there are high volumes of searches for white dresses in Google Shopping. Despite a small dip in August, the next two months, September and October, see a rise in Google Shopping searches.

This opened us up to creating different promotions throughout the year for different countries. And it was all because of the data within Google Trends. It helps you find regional differences in phrase preference, as well as keywords that are just starting to become popular. Then we test the popularity of different related phrases all at the same time to see how they compare think soda vs.

After putting in a single keyword, you can add up to four more for comparison. These results go back to and give you a variety of detail into yours and your competitors interest over time as well as LSI [latent semantic index: method search engines use to compare the relationship of specific keyword groups] keyphrases to work with. From helping you plan ahead of seasonal trends to finding a rapidly growing niche, Google Trends can give you insights that will make your business a success.

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By using our website, you agree to our privacy policy. Skip to article content Post contents. Using Google Trends to Find Niches 2. Using Google Trends for Keyword Research 4. Using Google Trends for Content Freshness 6. Create Content About Current Trends 7. Find Niche Topics by Region 8. The tool also has a sub-region setting for each country, so that results can be further refined by selecting the relevant area, whether it is a province or a city.

For the interest by region view, the number of search queries for a term within a specific region is determined relative to the total volume of all search queries within the region over a certain time period. The region with the highest relative volume then receives a score of and all other countries are scaled down accordingly.

For example, a search term has an absolute search volume of 50, in Region A and an absolute search volume of , in Region B. The total number of all search queries this month is five million in Region A and 20 million in Region B.

Since the figure in region A is the highest in this simplified example, this region receives a score of and region B a score of 50 since it reaches half of the relative popularity in region A. The main purpose of this tool is to offer insights into which topics are of interest to the public, so you can use this information to determine where to market your business with more chances of success.

Google Trends can also be used for keyword research since it allows for a very granular analysis of current keyword trends, which has an obvious application in developing targeted website content. For example, the related topics and keywords feature is useful to inform a content creation strategy that reaches a wider audience. The related topics feature is also handy for businesses looking to respond to customer needs in real-time.

With this information, business owners can develop new products, services, or categories related to their business that attract traffic to their websites and tap into existing customer needs. These search trends help your company hit the right promotion window. Being able to prioritize the cyclical trends with the highest traffic means fewer marketing missteps. Is a new keyword on fire, or is it just a passing phase? When you need to know whether the keyword people are searching for is a legitimate trend or just hot for today, Google Trends can help.

Strong content creators always have to think ahead to future content. Google Trends helps with this, as a basic examination of Google word trends will also provide related topics. A table appears next to any term you search where the top five related searches are listed.

You can use these topics to help inform your content and build links. Using Google Trend predictions can be a simple way to help with your keyword research. Google has added forecasting and trend data for existing keywords to the Google Trends tool in recent years. If a keyword related to your business is expected to rise in search volume in the next few months to a year, seize the opportunity and target that keyword. Alongside the related topics in any Google Trends search, you will also discover related queries.

These allow you to see what types of search terms people used in association with the ones you put in and lets you analyze a popular search against the total searches for your subject of interest.

This kind of information can prove highly valuable when seeding keywords or creating content calendars for marketing or social media campaigns. Because Google Trends can be refined to filter for specific locations and subregions, you can use it to discover local trends to refine your local SEO strategy. Google search trends data can be very useful for marketers. For example, if you run a seasonal business such as a home and gardening supply store , you'll want to ramp up your marketing efforts when search terms relevant to your business are trending.

During spikes in search volume, your cost per click in AdWords will likely be higher, so be sure to allocate more budget for your AdWords spend when your products or services are trending.