Who is clicking my adwords

The problem with the system is that it mainly targets automated robots that are easily identifiable based on their IP address and behaviour. When a person starts to fraudulently click the adverts manually the system can get confused and count them as legitimate visitors. To solve this problem, Google allows users to manually block certain IP addresses from clicking ads which if used correctly can stop competitors from wasting your PPC budget.

The first step is to identify the offending user who keeps clicking on your ads but never converts. The most likely reason why they keep doing this day after day is to waste your PPC budget. This plugin gives you detailed information about all the users who visit your site and can be very helpful in tracking recurring offenders. From looking at the activity logs you will be able to identify which users are being passed through Google Adwords to your website.

If you are still concerned, it's possible to set up an IP address filter in AdWords campaigns that exclude IP addresses. So if you can identify the IP addresses of offending clickers, these can then be filtered out so they won't see your ads. Unfortunately Google Analytics doesn't report website visitor activity at an IP address level.

You could install a program like Clicky which would provide this level of detail for you. As a registered Premier Google Partner, our team refreshes our certifications every 12 months — A tradition we started over a decade ago. When I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud. That said, fearfulness of click fraud is no reason to avoid PPC altogether. Click fraud is a black-hat technique of falsely inflating the number of clicks on a pay-per-click ad.

Click fraud is usually driven by one of two incentives:. For years, search engines have been getting a lot of flak for not going the extra mile to identify and quash click fraud.

This suspicion is not unwarranted. Google has created, by far, the most robust anti-click fraud program. Their system of detection uses a three pronged approach that starts with automated filters. Advanced algorithms detect and filter out invalid clicks in real time, before advertisers are even charged. Welp, before you launch into a full-on bout of paranoia, let me reassure you that there is a TON you can do to identify whether you are a victim of click fraud!

Evan explained that, depending on the time and resources you can commit to monitoring click fraud, you can approach the problem one of two ways: through manual analysis or an automated solution.

Firstly, you will need internal reporting.